LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been 후후티비 접속 recognized as traditional television formats, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional